Youtube Brandwatch

The guys from RadarDDB working in conjunction with The Big Money have put together a weekly column looking at Brands on Youtube.

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Apart from providing their context and analysis, the team also invite you to rate the effect the video will have on the brand.

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The results so far have been very interesting, with a number of people sharing the view of what they think works.

Over time this will help us bridget the gap between what consumers find useful and what marketers find interesting.

Hat tip to Radar DDB UK!

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Are Realestate agents the future of marketing ?

Over the last few weeks I have been flying back and forth between Auckland and Sydney as I continue my work with DDB. After much discussion and debate, as a family we have agreed to look at making the move to Sydney. This has meant an amazingly long to do list, with the first item on the list – find a place to stay.

So I dutifully got out the real estate papers (www.domain.com.au ) and then made an interesting discovery – real estate agents are marketing themselves based on the size of their customer database.

A key selling point appears to be – active database of 3,000 home buyers that they email market to on a regular basis.

Imagine that! Real estate agents have followers that they regularly communicate offers to.

So it’s not just PR professionals that need to worry about followers now.

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Marketing using Facebook Pages

I recently came across this presentation while doing further research on how consumers are using Facebook Pages to “fan” brands, services and ideas that they connect with.

The two key takeouts from this presentation are a Fanpages’ ability to help in demand generation and how the Facebook platform delivers amplified reach.

Based on personal experience managing a Fanpage with over 250,000 fans, the point about amplified reach is compelling. With every engagement activity we undertake on the Fanpage, we notice a corresponding increase in fan acquisition rate (i.e. demand generation).

The amplification on the Fanpage comes about when we post status updates. The number of people that immedately “like” or more importantly “comment” have significantly increased our understanding of the community’s needs and how that should shape our advertising.

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Bargains on Twitter – every Friday

Been working on a project to see how retailers are using the Internet to promote their sales.

A quick scan via Raven shows that activity seems to pick up on Friday.

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A more detailed analysis shows that retailers have been experimenting with offers over different dates and times. I am sure there is some level of category specific behaviour at play here as well, but in the main the volume of bargain offers increases on a Friday after lunch-time.

What does this say about office productivity after the Friday lunch ?đŸ™‚

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How things go viral

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Was looking for examples of how ideas become contagious and propogate amongst strangers, and then I came across this. Nothing illustrates the spreadable idea better than this amazing video clip.

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Testament to the changing times

Recently watched a presentation where the measure of an individuals connectedness was “if they had every been dumped by tweet”.

This lead me to explore how popular “mobile dumping” had become.

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Img via I guess you don’t want to talk to me anymore.

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Dick Smith is now on Twitter

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The iconic Australian and New Zealand retailer has setup a presence on Twitter – appropriately @DickSmith.

Started on the 7th of November, to date the account has 98 followers. It appears to be officially sanctioned – more to follow.

For a real-time feed of what people are sharing with @DickSmith click here.

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