Using Social Maps to provide context for brands

Currently working on how to present social media and related marketing activities to clients and have come across this excellent tool from Ahead of Time.

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The definition of a social map (as borrowed from their document) is

“A Social Map is a visualized Analysis of a digital identity of a person, brand or company. A Social Map shows exactly where a digital identity is created, formed or discussed and sets each element in context and proportions.”

Link to their whitepaper here.

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Filed under Mobile, Social Networking

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