Using Social Maps to provide context for brands

Currently working on how to present social media and related marketing activities to clients and have come across this excellent tool from Ahead of Time.


The definition of a social map (as borrowed from their document) is

“A Social Map is a visualized Analysis of a digital identity of a person, brand or company. A Social Map shows exactly where a digital identity is created, formed or discussed and sets each element in context and proportions.”

Link to their whitepaper here.


Leave a comment

Filed under Mobile, Social Networking

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s