Finally, a service that will drive adoption of Internet access via the mobile phone. Gone are the days of having to dial up a call centre or remember a URL. Now using a mobile tag, people will be able to quickly access vital information and offers directly from their cell phone.
The best part of this innovation (if rapidly adopted in media) will be the effective measurement of reach and frequency in press and ambient media.
The concept is very similar to QR codes, and is reliant on having the tag application installed on your cell phone for it to work. Having said that, once you have actually gone through the bother of installing it, the convenience factor will be quite significant.
Below are my QR codes and Mobile Tags for my twitter feed: