Over the last few weeks I have been flying back and forth between Auckland and Sydney as I continue my work with DDB. After much discussion and debate, as a family we have agreed to look at making the move to Sydney. This has meant an amazingly long to do list, with the first item on the list – find a place to stay.
So I dutifully got out the real estate papers (www.domain.com.au ) and then made an interesting discovery – real estate agents are marketing themselves based on the size of their customer database.
A key selling point appears to be – active database of 3,000 home buyers that they email market to on a regular basis.
Imagine that! Real estate agents have followers that they regularly communicate offers to.
So it’s not just PR professionals that need to worry about followers now.