The guys from RadarDDB working in conjunction with The Big Money have put together a weekly column looking at Brands on Youtube.
Apart from providing their context and analysis, the team also invite you to rate the effect the video will have on the brand.
The results so far have been very interesting, with a number of people sharing the view of what they think works.
Over time this will help us bridget the gap between what consumers find useful and what marketers find interesting.
Hat tip to Radar DDB UK!