I recently came across this presentation while doing further research on how consumers are using Facebook Pages to “fan” brands, services and ideas that they connect with.
The two key takeouts from this presentation are a Fanpages’ ability to help in demand generation and how the Facebook platform delivers amplified reach.
Based on personal experience managing a Fanpage with over 250,000 fans, the point about amplified reach is compelling. With every engagement activity we undertake on the Fanpage, we notice a corresponding increase in fan acquisition rate (i.e. demand generation).
The amplification on the Fanpage comes about when we post status updates. The number of people that immedately “like” or more importantly “comment” have significantly increased our understanding of the community’s needs and how that should shape our advertising.