Category Archives: Social Networking

Marketing using Facebook Pages

I recently came across this presentation while doing further research on how consumers are using Facebook Pages to “fan” brands, services and ideas that they connect with.

The two key takeouts from this presentation are a Fanpages’ ability to help in demand generation and how the Facebook platform delivers amplified reach.

Based on personal experience managing a Fanpage with over 250,000 fans, the point about amplified reach is compelling. With every engagement activity we undertake on the Fanpage, we notice a corresponding increase in fan acquisition rate (i.e. demand generation).

The amplification on the Fanpage comes about when we post status updates. The number of people that immedately “like” or more importantly “comment” have significantly increased our understanding of the community’s needs and how that should shape our advertising.

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Filed under Social Networking, strategy

Bargains on Twitter – every Friday

Been working on a project to see how retailers are using the Internet to promote their sales.

A quick scan via Raven shows that activity seems to pick up on Friday.

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A more detailed analysis shows that retailers have been experimenting with offers over different dates and times. I am sure there is some level of category specific behaviour at play here as well, but in the main the volume of bargain offers increases on a Friday after lunch-time.

What does this say about office productivity after the Friday lunch ? 🙂

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Filed under Media, Social Networking

How things go viral

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Was looking for examples of how ideas become contagious and propogate amongst strangers, and then I came across this. Nothing illustrates the spreadable idea better than this amazing video clip.

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Filed under Media, Social Networking

The daily influence – Ogilvy’s social media nerve center

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Ogilvy’s 360 Digital Influence practice released this site that allows industry practitioners to stay up to date on information and trends in social media. After 1 week of use, it is full of good insights, trends and practical examples. Highly recommended to all who want to stay up to date with thinking on social media for global brands.

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Filed under Media, online PR, Social Networking

Queenstown Police use Facebook to arrest burglar

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Recently the Queenstown Police’s investment in social networking paid off. A burgler stole some goods on 12 Jan 2009, his picture from security camera footage was uploaded to Facebook and he was arrested the next day.

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Click here to read the Police’s official post thanking people who helped them. Also notice the timestamp on the post (4:21pm).

The implications of this event are quite significant. For a start, it is quite clear that government agencies are really beginning to tap into social media and are actively using it.

There are also loss of privacy implications, and we will now see the emergence of private personal networks.

Article on All Facebook providing more detailed analysis.

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Filed under Media, NZ Business, online PR, Social Networking

Add to Friends – mobile + Facebook

Continuing down the theme of blurring boundaries between “virtual” and “real” world experiences have a look at this:

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Provided you have QR code recognition software installed on your phone, you can now see and “friend” someone based on their personal QR code. While really only applicable to geeks, the fact that these sort of innovations are taking place bodes well for social computing and social networking.

Probably the better thing to do would be to connect with Twitter …

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Filed under Mobile, Social Networking

Using Social Maps to provide context for brands

Currently working on how to present social media and related marketing activities to clients and have come across this excellent tool from Ahead of Time.

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The definition of a social map (as borrowed from their document) is

“A Social Map is a visualized Analysis of a digital identity of a person, brand or company. A Social Map shows exactly where a digital identity is created, formed or discussed and sets each element in context and proportions.”

Link to their whitepaper here.

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Filed under Mobile, Social Networking