Category Archives: strategy

Marketing using Facebook Pages

I recently came across this presentation while doing further research on how consumers are using Facebook Pages to “fan” brands, services and ideas that they connect with.

The two key takeouts from this presentation are a Fanpages’ ability to help in demand generation and how the Facebook platform delivers amplified reach.

Based on personal experience managing a Fanpage with over 250,000 fans, the point about amplified reach is compelling. With every engagement activity we undertake on the Fanpage, we notice a corresponding increase in fan acquisition rate (i.e. demand generation).

The amplification on the Fanpage comes about when we post status updates. The number of people that immedately “like” or more importantly “comment” have significantly increased our understanding of the community’s needs and how that should shape our advertising.


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Filed under Social Networking, strategy

Causality in Social Media

Some timely thinking from Sean’s Idea Kitchen on the the timeliness and longevity of content and attention in Social media.



This makes some excellent points:

  1. Twitter is right now
  2. Social Sites have a little more stickness to them when it comes to events
  3. Email is queued naturally, but doesn’t need your attention right now
  4. Forums have longevity which can be searched or deal with issuses in the happening right now
  5. Blogs have the ability to address the “now” as well as act as a great resource

For the full post click here.

With this, the position of websites, micro-sites and general advertising campaigns must also be considered.

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Filed under Media, strategy

QuoteIT : a great idea for NZ business

I recently subscribed to the QuoteIT service, to test how many people would use the web to get quotes for service

The concept behind QuoteIT is really simple, allow businesses to register on the website for $50 +GST. The registration allows the company to select which business categories they belong to.

In the case of SPHILO, I selected “graphic desgin, web design, Internet marketing, email marketing, strategy and a few other terms”.

In the past 8 weeks the QuoteIT system has delivered over 25 leads, of which 10 have been good quality. In addition to this, the system allows the user to directly make contact witth the customer via email. This means that a quote request can be recieved, responded to and accepted within a matter of minutes – without the need for phone call!

What this really means though is that the Internet has definitely come of age in New Zealand. With over a million people subscribed at one point or another through Trade Me, we can now be confident that B2B transactions over the web are here to stay.

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Filed under NZ Business, strategy

Hello world!

Well I finally got started with a blog. Lets see how committed I am about this.

In the past I have written a whole bunch of stuff regarding strategy, transformation and related activities. Recently I have hit upon a new concept that really thrills me – namely the idea of empowering the B2B consumer.

To this end I have created three key tools that I think will work really well.

  • DYOdocs which is a joint venture with Ross Holmes Lawyers
  • B2B marketer which is a process based solution to allow business owners to manage their marketing
  • WebIQ, a set of real-time email marketing, tracking and analysis tools to support small businesses growing online.

In each case the software is 90% there and I am now looking for a clever way of funding the completion.

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Filed under strategy, Uncategorized